In our research, we found that women leaders need to be even better at active coping than men to be seen as effective in their roles[i] because a female leader faces certain higher barriers to reaching any goal than a male leader does, and active coping is about overcoming barriers to goals. Specifically, a woman will have a harder time getting and keeping followers than a man will.
Here’s why: A woman’s followers will have mixed thoughts about her when she is strong and directive, and mixed thoughts about her when she is collaborative and interested in others. A man’s followers, on the other hand, will laud him for being strong and directive, and give him a pass when he is collaborative and interested in others. It’s not fair, but it’s reality.
A female leader trying to achieve the same goal from the same starting point as a male leader has a harder task, simply because of this tangle of attitudes, which stem from typical expectations about men, women, and leaders. As a result, a female leader needs to be a better active coper than her male counterpart would.
[i] Pratch and Jacobowitz (1996)